Don’t launch your fashion line to . . . crickets. It’s time to start thinking about your marketing strategy long before you ever launch your fashion startup, so you have …
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Pin It Pin It Pin It Pin It Pin It Pin It DETAILS: SWIMSUIT (WHITE VERSION HERE) | CANDLE | BUBBLE BATH | BASKET (SIMILAR OPTION) | OLAY BODYWASH & …
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A trunk show is a great way to get your brand directly in front of the customers who are most likely to fall in love with your styles. These events …
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When I told my mom that one of my most popular posts last year was what she bought from the Nordstrom Anniversary Sale, she was thrilled. My mom volunteered not …
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Ah the warm summer sun… It feels so good. And then after a few minutes I worry I am going to get burnt. As time goes by,(aka as I get …
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If you haven’t heard, there’s a new way to shop. And – spoiler alert – it doesn’t require consumers to leave their couches. Shoppable social media posts are the new, …
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In a world where fast fashion comes and goes, there’s a growing desire among women everywhere for pieces that genuinely express their personality, offer all-day …
We live in a world where our devices go everywhere we do. From the bustling city commute to spontaneous outdoor adventures, smartphones, tablets, laptops, and …
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Tranoi Paris Tradeshow As you start to create your 2014 plan and accompanying budget (OK, we’re telling you to start creating your 2014 plan and budget!), …
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Having a video marketing strategy is a highly valuable for many fashion brands. By using video effectively, you can show off your designs, give your …
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Your fashion products are ready to sell, except for one detail. You don’t know how to set prices! Setting the product price on your fashion …
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Social media audits are a great practice to get into once you’ve launched your fashion business. No matter how long you’ve been running your social …
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Satin, shine, florals, and frills… that’s what glamorous dreams are made of. This year’s Glam 2022 collection has no shortage of the aforementioned accoutrements. Add …
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Social media marketing, fashion blogs, and product websites have made it much easier for designers to reach their intended audience. Most of us use social …
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Are you wondering how your brand can stay relevant in this time of transformation? Are you still in the ideation phase and want to know …
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Welcome to Outfit Anatomy, a series of comprehensive style analyses that aim to break down the mechanics of why we wear what we wear. Up …
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This blog post is sponsored by our partners at Texworld USA. The content is inspired by three independent designer discussions that StartUp FASHION will be giving …
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The cornerstone of your fashion business is based around sourcing. If you can’t find the fabrics, trims, and notions that you need to bring your …