Tranoi Paris Tradeshow As you start to create your 2014 plan and accompanying budget (OK, we’re telling you to start creating your 2014 plan and budget!), trade show participation may be …
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Having a video marketing strategy is a highly valuable for many fashion brands. By using video effectively, you can show off your designs, give your customers a better idea of …
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Your fashion products are ready to sell, except for one detail. You don’t know how to set prices! Setting the product price on your fashion products can be accomplished in …
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Social media audits are a great practice to get into once you’ve launched your fashion business. No matter how long you’ve been running your social media strategy, it’s helpful to …
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Satin, shine, florals, and frills… that’s what glamorous dreams are made of. This year’s Glam 2022 collection has no shortage of the aforementioned accoutrements. Add in some lace, a little …
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Social media marketing, fashion blogs, and product websites have made it much easier for designers to reach their intended audience. Most of us use social media and blogging to market …
There is a point in paddle boarding when a cheap inflatable stops feeling like a bargain. Maybe it happens the first time the deck noticeably …
Buying a gift should be enjoyable. Somehow, it often turns into twenty open browser tabs, a half-finished shopping cart, and the uncomfortable realization that you …
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Summer dressing is all about versatility and I am always looking to wear something a few ways. I love an easy dress that can be …
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One of the seminars that I was most excited to attend at Magic was Shopping 3.0, The Evolution of Ecommerce, by Ben Fischman the CEO of Ruelala.com. …
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When life gives you lemons… you put a lulu in front of it. Not only does wearing lululemon make me feel good (look good, feel …
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Launching your fashion brand is a big step. You’re ready to take your brand to the market and see just how successful you can be. …
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Designers, have you heard about Balluun? They’re a business marketplace for fashion designers and retailers to connect, collaborate, build lasting relationships. Intereting, right? We caught up with CEO Peter Koch …
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It’s a new year and you might be thinking about fashion trade show participation. There is a large variety of both virtual and in-person trade …
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I’m convinced that there’s tea for every kind of life event. If I have somebody over who I really like, maybe a new love interest, …
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While strolling through Sourcing at MAGIC, my eye caught sight of a heavenly rack of beautifully beaded necklines. I happen to have a soft spot …
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Last week, I mentioned in an editorial meeting that I’ve been having hard time trying to fill the purpose-sized hole that has opened up in …
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I’ve been doing family photo posts for a while… I even have a whole section on my site dedicated to it! My tips remain the …